Concept work for a third wave artisanal coffee roaster. Roasted in small batches in San Francisco, the name is a nod to the urban lifestyle, the history of coffee, and also coffee’s lesser known misnomer: we are actually drinking brews of roasted seeds, not beans. I developed playful seals, coffee cup icons and a flexible logo that looks impressive on a small cup or a huge store front. The branding collateral incorporates the founder’s San Francisco lifestyle photography and quirky doodles driving home the authenticity of the product.
Role: Creative Direction & Branding