Typography & Layout
Web Design & Ecommerce
Branding & Identity
Video, Cinematography & Editing
Editorial, Lifestyle & Studio Photography
Adobe Creative Suite
Final Cut Pro
HTML5 & CSS3
Bachelors of Fine Arts, New Genres
San Francisco Art Institute
Merit Scholarship | 2009
I am a design professional specializing in creative development for high-end fashion & beauty marketing. My multidisciplinary hands-on technique allows me to approach projects with appropriateness & unique creativity for maximum visual impact.
100% PURE | 2016-2017
As Global Creative Director of Purity Cosmetics I was responsible for elevating the the creative presence for this innovative organic cosmetics company that included a 20 billion dollar international ecommerce business and 12 retail locations across the USA. With 4 brands (and counting) I worked closely with the founders to develop 3 new luxury product lines, a creative editorial marketing strategy, and elevated
branding overhaul for their core line 100% PURE. My notable projects included a new packaging style guide for over 100 products; a relaunch of flagship ecommerce that features a robust editorial driven blog, improved messaging & content, and shoppable instagram integration; as well as deploying a consistent retail experience with elevated campaigns, merchandising and signage. Working with my creative team I implemented a new brand style guide and supported them to elevate and execute consistent creative content throughout the company.
E.L.F. Cosmetics | 2015-2016
Working closely with the Creative Director I developed and executed distinct & elevated brand messaging throughout site, email & social media. Including a website & email overhaul and implementation. I assisted in concepting & executing major campaigns. Working with a team of designers, I ensured appropriate, inspirational, & consistent messaging throughout the digital space.
FREELANCE | 2014-2016, bamtron.com
Concepted & created various clients visual marketing needs. Projects include branding, web design, packaging design, illustration, photography & graphic design. Advise clients on best online strategy & visual marketing approach. Plan & create multi-platform visuals & interactive site experiences for brands large & small.
Senior Graphic Designer
SEPHORA | 2012-2014, theglossy.sephora.com
Key designer on Sephora’s award winning editorial blog that achieved high conversion rates & exponential growth in Tumblr followers & engagements. Developed & designed “The Glossy” to effectively showcase beautiful editorial content alongside a seamless shopping experience & social media integration. Concepted and created editorials & inspirational graphics. Supported & provided strategic & creative solutions for major company campaigns. Created & managed social media style guides, templates, & blog upgrades. Also designed brand landing pages for Sephora.com.
DIPIETRO TODD SALONS | 2009-2012
Managed & produced all creative initiatives for luxury salon with five locations & two educational entities. Redesigned & implemented a new brand identity. Photographed & filmed all events including New York Fashion Week, shows, & classes. Implemented & maintained all social media channels. Designed & maintained a robust e-commerce website. Directed, photographed, & edited editorial collections & videos. Designed all print collateral. Designed all e-mail campaigns & updated websites.